In a move that brings to mind Twitter’s recent suspension of Guy Adams (after he criticized Twitter advertiser NBC for its lackluster Olympics coverage), a Mitt Romney parody account, @MexicanMitt, was suspended last night – just before Romney gave his speech.
Archives: August 2012
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Did you know that today is #PositiveTwitterDay? In an effort to get a little camaraderie going on the 140-character network, a group of people are sending out messages of positivity in each tweet – and, like any online movement these days, a group of detractors are trolling.
Yesterday Twitter launched interest-based targeting for their advertising products, allowing brands and marketers to target users based on the content of the tweets they send and the accounts they follow.
Along with this announcement came a somewhat overlooked fact: Twitter is lowering their minimum ad bid from 50 cents to just one penny. And some analysts believe this move could bump up their yearly ad earnings significantly.
We know followers don’t matter, but admit it – knowing that a BEAR has more followers than you irks you, doesn’t it? Just a little?
Well, in this post we share Meatball the Bear’s secrets to Twitter success!
They’re, um, not from the bear – they’re from us (didn’t want to disappoint you).
Twitter announced a new offering today: Interest targeting. And it’s . . . interesting.
Unlike Facebook, which focuses on clearly identified audience segments, Twitter has decided it will identify target audiences based on “interests.” This sounds great – but will it work?
Did you know that more than a quarter (26 percent) of shoppers use platforms such as Twitter and Facebook as a media source when researching apparel purchases?
That’s a pretty stocky number that ranks only behind online reviews (28 percent), speciality websites (42 percent), department store websites (43 percent) and the apparel brand’s own website (45 percent) – and already some way ahead of traditional media, such as TV, newspapers and magazines – amongst consumers.
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