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Archives: August 2012

Twitter Suspends Romney Parody Account Just Before Speech

In a move that brings to mind Twitter’s recent suspension of Guy Adams (after he criticized Twitter advertiser NBC for its lackluster Olympics coverage), a Mitt Romney parody account, @MexicanMitt, was suspended last night – just before Romney gave his speech.

Where’s the similarity? #RomneyRyan2012 was a promoted trend last night – and promoted trends are not cheap.
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Social Media 101

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Social Media Jobs: Squarespace, Motive Interactive, TMG

This week, Squarespace is hiring a content manager, while Motive Interactive needs a mobile ad manager. TMG is seeking a business technology editor, and the WCG Group is on the hunt for a senior manager of technology. Get the scoop on these openings and more below, and find additional social media jobs on Mediabistro.

Find more great social media jobs on our job board. Looking to hire? Tap into our network of talented AllTwitter pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

It’s #PositiveTwitterDay Today: Will You Participate?

Did you know that today is #PositiveTwitterDay? In an effort to get a little camaraderie going on the 140-character network, a group of people are sending out messages of positivity in each tweet – and, like any online movement these days, a group of detractors are trolling.
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With New 1 Cent Ad Prices, Twitter’s On Track To Earn $350M This Year

Yesterday Twitter launched interest-based targeting for their advertising products, allowing brands and marketers to target users based on the content of the tweets they send and the accounts they follow.

Along with this announcement came a somewhat overlooked fact: Twitter is lowering their minimum ad bid from 50 cents to just one penny. And some analysts believe this move could bump up their yearly ad earnings significantly.
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Facebook, Twitter Rated The Riskiest Social Media Sites For Brands [STUDY]

You’ve heard all about the good things that social media can do for your business – brand awareness, customer support, affordable marketing, boosting website traffic and driving sales – but what about the risks?

Platforms such as Twitter and Facebook empower companies to liaise with customers and engage prospects, but the open, transparent nature of these channels can leave firms vulnerable to public criticism that can quickly damage brand reputation.

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The 36 Rules Of Social Media [INFOGRAPHIC]

Everyone’s an influencer. The consumer is out for himself (not for you). Optimize content. It’s an organism, not a process. Think past vanity metrics (like followers). Update your Facebook Page… or delete it.

Good advice, right? As much as it frustrates marketers, the business of social media is as much an art as it is a science, but there are some tried and tested rules and guidelines that just work. And brands, new and old, need to pay attention.

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Talked About On Twitter: Tropical Storm Isaac

As thousands of people in Louisiana, Mississippi and Alabama are evacuating their homes, quite a few are taking a moment to post pics of their plight on Twitter.

Not even a tropical storm can stop Twitter – or to quote Twitter, “the tweets must flow.

 

 

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Meatball, The Bear, Has More Twitter Followers Than You

We know followers don’t matter, but admit it – knowing that a BEAR has more followers than you irks you, doesn’t it? Just a little?

Well, in this post we share Meatball the Bear’s secrets to Twitter success!

They’re, um, not from the bear – they’re from us (didn’t want to disappoint you).

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Twitter’s New Interest Targeting Is Interesting, But Will It Work?

Twitter announced a new offering today: Interest targeting. And it’s . . . interesting.

Unlike Facebook, which focuses on clearly identified audience segments, Twitter has decided it will identify target audiences based on “interests.” This sounds great – but will it work?
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How Social Media, Mobile And Video Influence Apparel Purchases [INFOGRAPHIC]

Did you know that more than a quarter (26 percent) of shoppers use platforms such as Twitter and Facebook as a media source when researching apparel purchases?

That’s a pretty stocky number that ranks only behind online reviews (28 percent), speciality websites (42 percent), department store websites (43 percent) and the apparel brand’s own website (45 percent) – and already some way ahead of traditional media, such as TV, newspapers and magazines – amongst consumers.

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