Need a little end-of-year reading? We’ve compiled our top ten most highly-trafficked Twitter stories of 2012, which includes a look at the top 10 most retweeted tweets of all time (with a brand-new number one), how Anonymous exposed pedophiles on Twitter, the first ever-live tweet commercial, social media statistics and facts and why buying Twitter followers is never a good idea.
We're kicking off our upcoming June Social Media Marketing Boot Camp session with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here.
What were you talking about in 2012?
The Superbowl, SOPA, KONY 2012, Facebook’s IPO and Instagram buyout, the iPhone 5, the London Olympics, Gangnam Style and the little matter of the U.S. Presidential election dominated social media reportage and conversation over the past twelve months, with all of these stories trending strongly across Twitter, Facebook and the other major social channels.
Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes a look at this year’s most amazing social media statistics, news that the usual suspects still dominate B2B social marketing, the top Twitter trends of 2012, six ways to have fun on Twitter over the holidays and how social media has helped save the film industry.
A lot has been written about the importance of influence in social media, with platforms such as Klout, Kred and Peerindex each competing to rank the folks with the most impressive level of swagger across Twitter, Facebook, LinkedIn and the other major social platforms.
President Barack Obama is generally accepted as the individual person with the most online swing, and a recent poll supported that view, with 50 percent of respondents rating the President as the most influential person in social media, ahead of Justin Bieber (38 percent) and Lady Gaga (35 percent).
But even the President’s numbers pale into comparison to the people closest to us, with 95 percent of respondents citing friends as their most trusted social influencers.
So, you have ‘a very impressive Twitter’ (like Donald Trump) and want to cash in, hmm?
Well, we’ve found a site showing you what your Twitter is worth and how to sell it. And we promise you’ll be disappointed if you read this.
Customer service may be going social, but some companies have yet to get on board (and a few are even jumping ship).
Why not help them along by becoming a consumer advocate? It’s a simple, free way to make your voice heard while helping other regular folks be heard as well.
Oh and the best part? It not only shares criticism – it also shares praise.
It looks like Nielsen had good reason to create a new metric based entirely on tweet data: 2012 brought an 800% increase in top TV show tweets!
Many shows now include hashtags to encourage conversations online. Earlier this year, we shared a study reporting that 18% of viewers remembered seeing a hashtag on tv, and that number has undoubtedly increased.
Is your favorite show among those most socially shared online?
This week, AOL is hiring a social media editor for AOL Money and Finance, while Play Games24x7 needs a marketing lead for its social casino group. Serendipity magazine is seeking a marketing and advertising sales executive, as well as an assistant to the CEO/Founder. Get the scoop on these openings and more below, and find additional social media jobs on Mediabistro.
Find more great social media jobs on our job board. Looking to hire? Tap into our network of talented AllTwitter pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.
So far, our list of Twitter New Year’s Resolutions includes curating your Twitter lists and cleaning up your social media app permissions.
Another one to add to the list: perfecting your Twitter bio.
As we’ve written before, your Twitter bio is a key component of your identity on the platform, and a prime location for branding and visibility on Twitter.
And since your bio is limited to 160 characters, why not make them count?
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Shea Bennett
Co-editor
Mary Long
Co-editor
Allison Stadd
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Lauren Dugan
Contributor
Nadine Cheung
Editor, The Job Post
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