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Archives: March 2013

Tweet Saves Kindergarten Class Caught In Tsunami

Social media can come in handy during emergencies. It’s a fast and easy way to reach millions of people at once, from a government standpoint – and it’s also one of the few ways TO communicate when other traditional forms of communication aren’t available.

And from a “you and me” perspective, tweets can save your life. Tweets saved a carjacking victim in South Africa and now we’re about to tell you about how a tweet saved an entire Kindergarten class caught in a tsunami.

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Predicting Social Media’s March Madness Final Four [INFOGRAPHIC]

We told you how to follow your favorite NCAA teams and NBA players on Twitter – did you take that advice? Have you been busy talking smack? Well, SOMEONE is.

According to this Infographic from Viralheat, there were 257,681 mentions online about just ONE game! Which one? Check it out.

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How Many Users Should You Follow On Twitter?

How many profiles should you follow on Twitter? Fast answer: as many as you can honestly manage.

There is no universal magic Twitter following figure that everybody needs to observe or should strive to meet. It’s entirely up to you. You should follow as many users as you find comfortable. And it’s important that you’re honest about this number, and that you aren’t simply following profiles because you feel it’s something you should do, or because you’re hoping that they will follow you back, because this isn’t how Twitter works. In fact, behaving in this way is counter-productive to enjoyment.

Follow too many people on Twitter and one or two things will happen:

1. Because of the sheer volume of tweets you’ll be forced to ignore many of them (or will simply miss their updates)

2. Twitter will be completely ruined for you

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Congressman Takes To Twitter To… Make Passover Movie Title Puns?

With Congress off for its Passover-Easter recess, U.S. Representative Ted Deutch, a Democrat who represents southwest Palm Beach County and northwest Broward, took to Twitter.

But he wasn’t wishing his constituents a happy holiday, nor tweeting about pertinent legislation like the Supreme Court’s current deliberation over the Defense of Marriage Act.

Deutch was sending a series of tweets with the hashtag #PassoverMovieTitles. And they were exactly what that sounds like.

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Travel Brands Are Representing On Social Media [INFOGRAPHIC]

The social travel revolution is a well-documented one, as airlines, cruises, and hotels are using social media more than ever before, and receptive travelers are right there alongside them.

As Shea has reported, social travel revenue has grown 103% – (compared to regular travel’s 4.03%) – and 40% of travel companies now rate social media as increasingly important in connecting tourists with their business.

Media Mosaic, a travel-focused digital marketing agency, assembled the following infographic to provide a bird’s eye view of the largest travel brands’ presence on Twitter, Facebook, YouTube, and LinkedIn along with, where available, their TripAdvisor ratings.

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Instagram Has More Followers On Twitter Than, Uh, Twitter [STATS]

YouTube continues to reign supreme as the top brand on Twitter by total number of followers, placing well ahead of even Twitter themselves. In fact, Twitter isn’t even second – since we last updated, Instagram has leap-frogged above its social media rival into the second spot amongst all brands on Twitter.

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The Rise Of Social Media Apps [INFOGRAPHIC]

Did you know that the time spent using social media apps on mobile devices grew by an incredible 387 percent between December 2011 and December 2012?

Indeed, use of social media mobile software (such as the official Facebook and Twitter clients) led all types of apps in overall usage growth, beating media/entertainment (+268 percent) and shopping (+247 percent) apps into second and third place respectively.

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Psychographic Twitter Insights Take Your Brand Beyond Mentions And Retweets

There’s a reason why Twitter’s ad revenue is expected to reach $1 billion in 2014 – it really IS the best bang for your marketing buck.

But although marketing on Twitter can be a significant boon to your business – do you know what’s even better? “Identifying where Twitter users exist elsewhere on the Web.” And PeekAnalytics does just that.

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#EdgyHeadlines Flips Gender; Illustrates Misogyny In Media And Culture

Ever wonder why men sabotage each other in the work place? Or if men can really “have it all,” with fulfilling work AND home lives?

No, of course not, those questions are ridiculous. And that’s the point of the #EdgyHeadlines hashtag on Twitter – to show just how misguided those questions (about women) really are.

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Restaurant Owner Tells Off No-Shows On Twitter

Ever make a reservation and then not show up for whatever reason?

It’s bad manners, certainly – and could really ruin a hostess’ night (we imagine).

But if you’re one of these ‘short on etiquette’ folks, take note: Don’t even THINK about doing that at this restaurant in L.A., unless you want to get shamed for it on Twitter.

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