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Archives: May 2013

Internet Trends 2013: Social Media, Sharing And Twitter As A Learning Tool [STUDY]

Mary Meeker, general partner at Kleiner Perkins Caufield & Byers, has released her 2013 Internet Trends report and, as per usual, it’s packed-full of magnificently tasty data, juicy tidbits and eye-opening statistical morsels.

Meeker’s presentation of the report is being unveiled at AllThings D’s D11 Conference, but we have some key findings from the study below which are especially relevant to Twitter.

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Twitter Isn’t Killing Spammers, It’s Reforming Them – But Will They Re-offend?

As we told you three weeks ago, the result of Twitter’s court battle with one “spammer,” TweetAdder, had a pretty positive result. TweetAdder has been reformed! Halleluhiah!

Twitter’s new API leaves chance for little else, of course – beyond complete destruction, so this isn’t really a surprise. But it IS something to pay attention to, because maybe Twitter isn’t as mean as it would have us believe. And if IT can give spammers a chance at redemption, can’t we all?

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Facebook Copies Twitter Again With Verified Profiles and Pages

First Facebook swoops in and steals Instagram away from Twitter and then it hijacks Twitter’s hashtag and now it’s targeting the blue tick – THE BLUE TICK!

Stay calm.

We expect it will re-envision groups as chat rooms some time in the future and start wearing similar clothes and other Single White Female-style things.

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Twitter Reaction To Boy Scouts Dropping Gay Ban

The Boy Scouts dropped its controversial ban on gay youth participants last week and there’s been lots of chatter about it online.

Many churches aren’t pleased and vow to withdraw support from the Scouts because of this, but we’re guessing the conversation online disagrees with that sentiment.

Let’s check it out!

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Which Social Calls To Action Really Work on Facebook, Twitter And Blogs? [INFOGRAPHIC]

Want more retweets on Twitter? Sure, who doesn’t, right?

So… have you tried asking for them?

Yep. Tweets that include the phrase “please retweet” are significantly more likely to be retweeted than other kinds of tweet (i.e., those that don’t say “please retweet”). And it has to be longhand, too – asking for someone to “please RT” generates a measurably lower return.

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4.8 Million Tweets Sent During Champions League Final [INFOGRAPHIC]

Just how social media-crazy are soccer fans?

4.8-million-tweets crazy.

The infographic below created by UEFA, European soccer’s governing body, illustrates just how passionate social media-savvy sports fans were during and before the Champions League final this past Saturday.

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Got Twitter Skills? You Could Be Lebron James’ Intern

Heads up, college students, the unemployed, and those looking to trade their offline desk jobs for a career in social media: Lebron James is hiring an intern for online content development and digital sports marketing.

The basketball superstar doesn’t take social media lightly. He was the second-most-tweeted-about Olympian in 2012, and has more than 8 million followers.

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If These Walls Could Tweet: Tom Coates Builds Twitter Feed For His San Francisco Home

Having a dynamic relationship with your home has become a realistic possibility, thanks to products like Nest, an intelligent thermostat that automatically adjusts the temperature in your house, and Twine, which adds Internet connectivity to devices.

San Franciscan Tom Coates has taken this Internet of Things interest one step further, with the Twitterization of his home.

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The 14 Statistically Significant Factors That Impact Twitter Follower Growth [STUDY]

Leave it to science to determine what really matters in growing your Twitter following.

A new study from researchers at Georgia Tech reveals the definitive 14 factors that impact your Twitter follower count.

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Which Social Media Platforms Are Most Important To B2C And B2B Marketers (And Why)? [STUDY]

Which social media platforms and tools do marketers in the business to customer (B2C) and business to business (B2B) consider to be the most important for their brand, and why?

Social Media Examiner surveyed marketers worldwide and discovered that Facebook (surprise) is the preferred social media platform for B2C marketers, favoured by 67 percent of brands, ahead of blogging (11 percent) and Twitter (10 percent).

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