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The State Of Department Stores In 2013 [INFOGRAPHIC]

Not so long ago, department stores were the chic shopping destination of any American city, the first to stock high-end clothing lines from Paris and guaranteed to match luxe goods with exceptional customer service.

Now embattled department stores (looking at you, J.C. Penney) find their customer bases crumbling as they struggle to prove their social savvy.

L2 Think Tank’s report “Digital IQ Index: Department Stores 2013″ examines the numbers behind the department stores still left standing in 2013.

They’re not all dinosaurs: 98% of department stores are on Facebook, 91% are on Twitter, 88% are on YouTube, 85% are on Pinterest, 63% are on Google+, 60% are on Instagram, 53% are on Vine, and there are even 28% on China’s Sina Weibo.

The top 5 department stores, if you’re interested, are: Nordstrom, Macy’s, Saks Fifth Avenue, Marks & Spencer, and Neiman Marcus.

More stats in L2′s infographic below:

(Source: L2.)

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