We’ve said it before and we’ll say it again – moms are some of the most active users of social media that you will find.
Moreover, they’re big evangelists of digital brands- 84 percent of moms go online when looking for product and brand recommendations, and two-thirds (65 percent) say that they have learned about a product or service through social networking.
Hence, ensuring that your brand is targeting and directly engaging with these socially savvy ladies is becoming increasingly important for relative businesses who use platforms such as Twitter and Facebook to raise awareness, drive website football and boost sales, and the infographic below, the second part of PunchTab’s look at digitally-engaged moms, takes a closer look at this growing phenomenon.
- Six in 10 B2B Marketers Spending More on Social Media in 2014 [INFOGRAPHIC]
- Twitter 2014 UK Ad Revenues: £90 Million (Facebook: £531M, Google: £556M) [STUDY]
- Facebook, Twitter, YouTube: How Advertisers Are Spending On Social [SURVEY]
- 7 Social Media Marketing Trends For 2014 [INFOGRAPHIC]