Over the last few years there’s been a huge shift towards using platforms such as Twitter and Facebook for customer service, with one in three social media users preferring to contact companies via these channels than over the phone.
Moreover, 87 percent of consumers said that their online social interaction with a company positive impacted the likelihood that they would go on to purchase from the brand. This infographic from In The Chat takes a closer look at the shift to social media customer service and provides three tips on how to implement this within your strategy.
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