If you’re got a big team managing your Twitter account, you know how hard it can be to coordinate everyone’s tweeting efforts. Making everyone use the same platform, handing out your password to dozens of employees and dealing with a decentralized group of people who are working in different time zones… it’s not easy.
Enter GroupTweet, the simple, streamlined solution for multiple contributors to a single Twitter account. We got a chance to speak with GroupTweet’s co-founder, Ryan Craft, about GroupTweet’s features, what separates it from the competition, and why you should check it out.
GroupTweet essentially lets you create a group Twitter account. You can use any existing Twitter account you currently control (or create a new one), and add one, two or ten different contributors.
Of course, you can enable multiple contributors on a variety of other Twitter applications, including HootSuite and CoTweet (which is to become a fully paid platform this week). But what sets GroupTweet apart is its flexibility: instead of forcing your entire team to start using a single dashboard like HootSuite (and paying up to $15 per team member per month), it works from within any Twitter dashboard you choose to use.
So, for instance, one team member could use Twitter.com to pen her tweets and another could use HootSuite, while yet another uses TweetDeck on his iPhone – and they can all send tweets from the same Twitter account.
GroupTweet works like this:
After signing up, you’ll be asked to define who can tweet from your account. You can either create a totally crowdsourced account and allow anyone to tweet, or specify the Twitter usernames of your team members.
Next, you choose how to send tweets from your group account. You have three options, of which you can choose one, two or all three:
- A hashtag that is custom designed for your account
- @mentioning the group account
- direct messaging the account
So, for example, if you choose all three options, your contributors can send a tweet to the group account by publicly tweeting from their own account and including a hashtag, by including the @mention username of the group account in their tweet, or by sending a direct message to the group account.
Next, you can set up how your tweets appear when they are sent from a contributor. You can choose from a variety of options, such as only tweeting the message, including “via @contributor” at the end of the tweet, or defining a custom template.
And that’s all there is to it! Your contributors can now send tweets to your group account using the method you specified.
Ryan Craft, co-founder of GroupTweet, explains why GroupTweet is a great alternative to a single dashboard for someone managing multiple accounts:
“Since CoTweet announced it would be changing over to a paid model, we’ve had some new users switching over. For example, we have a user who manages 350 breaking news Twitter accounts that act as RSS feeds for different locations. He started using CoTweet to give access to some of his business partners to send out ads from these accounts, but they had to download and log in to CoTweet – now they can just send a tweet from there own account and cc his breaking news accounts.”
There are other advantages to GroupTweet as well. You can add personality to your organization by tagging the original author in the tweets to your group account. It also inherently promotes employees and associates creating content for the benefit of the brand.
GroupTweet provides 11 use-cases for its product, from news and media using it to supplement automated content with thoughts from journalist to schools using it in the classroom as a way to augment large lectures.
Plus, the company has recently created a new product that harnesses Twitter’s international agreements for tweeting via SMS. GroupTweet users can set up a shared Twitter account and send messages to it via SMS. This way, all members of the group will receive the tweets, and they can send messages to all other members of the group – sort of like BBM reply-all messages.
And GroupTweet is looking to offer its services to organizations operating in developing countries. By making it available as an SMS service in a country facing an environmental disaster, for instance, a single person could send a tweet via text-message to a group account, and all 20 members would see it – for only the cost of a single text message, as opposed to a chain of messages which can cost groups like the Red Cross exorbitant amounts of money.
Try GroupTweet for yourself here.
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