Birds Eye Launches 'Mashtags', Potato Shapes For The Social Media Generation

You live, sleep and breathe social media.

Now, thanks to Birds Eye, you can eat it, too, courtesy of Mashtags, a new, edible product inspired by social media.

Mashtags are made from British potatoes and feature five social media-friendly shapes, including the hashtag, @ symbol, asterisk, heart and a smiley face.

Birds Eye Launches 'Mashtags', Potato Shapes For The Social Media Generation

“The addition of Mashtags to our food range is an exciting development for Birds Eye,” says Pete Johnson, senior brand manager at Birds Eye. “Social media is all about conversation and we’re confident Mashtags will resonate across various groups of people. We’re constantly looking for ways to innovate and inspire consumers and hope that Mashtags will get people talking around the table and help to make mealtimes more enjoyable.”

Priced at £1.75, Mashtags launch at UK retailers, including Asda, Sainsbury’s and Tesco, from March.