After Google announced it would be shutting down its uber-popular Google Reader feed aggregator this summer, feed-reading apps have been gunning to claim those lost Readerites for their own user base.
The most popular straight-up Google Reader replacement is Feedly, with other content aggregators such as Flipboard and Pulse offering users easy import of their Google Reader RSS feeds plus more – super-integrated social sharing, save-for-later functionality, content discovery.
In that second category, wishing to provide people an RSS reader that does more than just import your favorite feeds, is MyBucketz.
Here’s the lowdown:
The MyBucketz app, developed by Conshohocken, PA-based software engineer Al Belmondo, allows you to pull in your favorite RSS feeds plus your Facebook, Tumblr, Instagram, LinkedIn, and Twitter feeds into one central location.
In addition, you can sort and categorize that content into individual “buckets,” grouping everything into, say, content genres (sports, news, tech) or people (co-workers, family, social media pros, brands) or even individuals (Molly, Steven, Mom).
MyBucketz basically treats all of the incoming content from your social networks – photos, videos, text – as one massive stockpile, then lets you parse it out into whatever categorization you want. So, you can create your own feeds from scratch that each combine Instagrams with tweets with Facebook posts with LinkedIn updates with Tumblr posts that fall into a category or genre completely of your choosing.
You can also take social actions in-app, tweeting or sharing on Facebook right from each stream.
Got all that? Now, a little analysis.
Social media aggregator apps fill a crowded space, where long-established tools like Hootsuite, Tweetdeck and SproutSocial vie for users’ attention alongside big-time new(er)comers like RebelMouse.
MyBucketz, which beta-launched in January 2013 and raised only $895 of its $10,000 goal on Indiegogo earlier this year, stands out in that it lets you strip out the network source of your incoming content and recategorize it all into your own silos.
But the concept of creating your own manually controlled buckets is a differentiator – although maybe that’s because the creation of those buckets is quite time-consuming. Think about how many people you follow on Twitter, let alone on Instagram or Facebook or Tumblr. Manually sorting all of that content into different categories is exhausting to even think about. It would be great if MyBucketz could help you by “learning” as you use it, iTunes-Genius-style, suggesting new buckets and giving you options to automate the bucket sorting.
The UX could also use some love – the experience doesn’t feel nearly as slick as many other social media tools, which isn’t to knock the development behind it.
The question of how to efficiently consume content is this era’s million-dollar one, and MyBucketz has put really solid thinking behind its own answer to it.
What do you think about MyBucketz? Is it a great potential addition to your social media tool arsenal?
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