As social media rapidly integrates itself into seemingly every aspect of our personal and professional lives, it’s become quickly apparent that traditional forms of online marketing – banner adverts, pop-ups, and so on – are nowhere near as effective within these channels.

Conversely, native advertising adds value to a website or social platform by improving the user experience and creating a better environment for customers, delivering relevant content and driving engagement.

Notable examples of native advertising today include Twitter’s Promoted Tweets and Facebook’s Sponsored Stories, and this infographic takes a closer look at the future of this medium.

(Source: Solve Media. Social media image via Shutterstock.)