As social media rapidly integrates itself into seemingly every aspect of our personal and professional lives, it’s become quickly apparent that traditional forms of online marketing – banner adverts, pop-ups, and so on – are nowhere near as effective within these channels.
Conversely, native advertising adds value to a website or social platform by improving the user experience and creating a better environment for customers, delivering relevant content and driving engagement.
Notable examples of native advertising today include Twitter’s Promoted Tweets and Facebook’s Sponsored Stories, and this infographic takes a closer look at the future of this medium.
- The Top 14 Social Media Metrics Tracked by Marketers
- Six in 10 B2B Marketers Spending More on Social Media in 2014 [INFOGRAPHIC]
- Twitter 2014 UK Ad Revenues: £90 Million (Facebook: £531M, Google: £556M) [STUDY]
- Facebook, Twitter, YouTube: How Advertisers Are Spending On Social [SURVEY]