As social media rapidly integrates itself into seemingly every aspect of our personal and professional lives, it’s become quickly apparent that traditional forms of online marketing – banner adverts, pop-ups, and so on – are nowhere near as effective within these channels.
Conversely, native advertising adds value to a website or social platform by improving the user experience and creating a better environment for customers, delivering relevant content and driving engagement.
Notable examples of native advertising today include Twitter’s Promoted Tweets and Facebook’s Sponsored Stories, and this infographic takes a closer look at the future of this medium.
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