Twitter’s Chief Revenue Officer Adam Bain spoke at Business Insider’s Ignition conference on Wednesday in New York, and gave the audience some insight into the current state of the business side of Twitter.
One of the most interesting statistics that Bain threw out there was the fact that Twitter is now up to 2,400 advertising partners.
He named brands like Audi, Paramount and Volkswagen as some of the partners, buying ad products like Promoted Tweets, Trends and Accounts.
Last we heard from Bain, Twitter had just 600 advertisers in June. That means that 1800 advertisers have signed on to Twitter’s still-beta ad project in just about 6 months.
During Wednesday’s talk, Bain also shed some insight into the recent spate of high-profile departures at Twitter lately. He claims that Twitter added 500 employees in the past year, bringing its total to about 800 (a number which corresponds with Shea’s estimate of more than 700 employees earlier in November).
And, just to add a little drama, Bain took a shot at traditional digital companies like Yahoo! during his presentation. He claims that Twitter’s engagement rate is typically between 3 and 5 percent, much higher than display ads on websites and search results, which usually see 0.3 to 0.5 percent engagement.
“I think traditional portals are in a challenging place in proving their value to marketers.”
And he cited display ads as one of the areas that companies are going to likely sacrifice in order to shift ad dollars over to Twitter.
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