We’re just a few weeks away from the 2012 U.S. presidential elections, and social media has played an enormously important role in what is arguably the first time a digital election strategy has been employed by both candidates.

Did you know that, on average, President Barack Obama’s Twitter followers grow three times faster than his Facebook fans? Or that Republican presidential nominee Mitt Romney’s engagement rate is eighteen times higher on Facebook than on Twitter?

This, and other key matchup data, can be found in this infographic from Socialakers, which takes a closer look at how the presidential race is playing out on Twitter and Facebook.

(Source: Socialbakers. Vote button image via Shutterstock.)