Can you name one Olympic sponsor? Five? Ten? Apparently, lots of social media folks can, and do, name them on Twitter.
This infographic from StrategyOne shows which Olympic sponsors are getting the most social media airtime this summer.
In terms of overall online buzz, McDonald’s wins the gold medal.
The iconic fast food company had a total of 90,911 conversations since January 2012, and over 30,000 in July alone. They beat out Coca-Cola, which won silver with 60,271 social conversations and Samsung, which won bronze with 54,210.
However, part of McDonald’s “win” might not actually be a win at all – on June 1st, over 3,000 people retweeted the following tweet from @MensHumor:
“McDonald’s being the official food of the Olympics is like Smoking being the official medicine of cancer.”
Take a look at more social stats about the Olympics sponsors in the infographic below:
- A History of Social Media Advertising [INFOGRAPHIC]
- B2B Content Marketing Trends for 2015 [INFOGRAPHIC]
- Twitter vs Facebook: Key Statistics, Facts & Figures [INFOGRAPHIC]
- The Good and the Bad of Social Media Marketing [INFOGRAPHIC]