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Over 370,000 Tweets Sent To Determine Winner Of NBA Dunk Contest

Twitter users held the fate of four NBA superstars in the palms of their tweeting hands on Saturday, as they competed in the Sprite Slam Dunk contest. And one of the four came away the victor – after dunking over a mailman, a motorcycle and other quirky items – after Twitter fans voted him the favorite.

The Twitter blog has recapped the Slam Dunk contest on Saturday, which was won and lost on Twitter.

There were no official judges during this year’s Slam Dunk contest. Instead, the winner was voted for by Twitter users who used the hashtag #SpriteSlam.

During the 20 minute window in which users could vote, over 370,00 tweets were sent containing the #SpriteSlam hashtag. At its peak, voting for the Dunk contest took up 15 percent of all tweets on the network.

Jeremy Evans, Derrick Williams, Paul George and Chase Budinger all competed in the contest, wowing audiences with their stylish dunks and skillful dribbling, but it was Evans who won the title with his impressive “double-dunk alley-oop after hurdling Utah Jazz teammate Gordon Haywood.”

The tweets sent in the first two minutes of the Slam Dunk voting more than doubled the number of tweets that users sent during the MTV Music Awards containing the hashtag #WhatWillGagaWear, indicating that users are more likely to tweet when the hashtag is displayed on-air.

(Slam dunk image courtesy of NBA Slam Dunk website)

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