By Shea Bennett on April 14, 2014 6:00 AM
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Need a little weekend reading?
We’ve compiled our top ten Twitter stories of the week, which includes a study that reveals that Twitter ads generate better click-through rates than Facebook ads, tips on how to create perfect posts across your social media, news that sharing on Twitter grew faster than any other social network in Q1 2014, a marketer’s guide to the social media landscape and the 20 most popular brands on Twitter.
Despite the rumors that Twitter might be changing the way hashtags work, the little pound signs continue to be one of the core features of Twitter – and one of the most frustrating for businesses to implement.
Hashtags can improve the reach of your content, and get it in front of the right audience. They can help promote an event, sell a product or even augment a TV show. Here are seven common mistakes that businesses and individuals make when using hashtags – so you can tweet and tag with confidence.
Many years ago, in Twitter’s dark, early days (circa. 2008-10), if you complained about a brand or their products you didn’t really expect a response to your tweet. Indeed, if the company was even actively using Twitter it was surprising. So if they actually saw and proactively responded to your complaint? Inconceivable!
Your tweets reveal more than you think. Every time you tweet about your frustrations at a red light, the cold you just got over or a new pair of shoes you bought, you’re adding to the wealth of data on Twitter. And one group of researchers has tapped into this data to predict just how many people have lost their jobs.