With over a billion tweets sent every 72 hours, it’s hard to be noticed on Twitter. Unless you’re a celebrity, you’ve got to work hard to get your profound thoughts in front of more than a handful of tweeps. So how do you do it?

This infographic from SocialNomics explores six keys to standing out on social media.

The basic guiding principle that SocialNomics puts forward is that you shouldn’t fight for attention on social media, but should instead implement a number of tactics to differentiate yourself – meaning you’ll naturally rise above the rest.

The six keys are all great pieces of advice for any brand looking to make an impact on social media.

For instance, the first key is to simply “pay attention.” Listening to social conversations can help you learn about your customer, find great content, and discover new opportunities. The mirror key to this one is to interact: give your brand a voice and consistently provide useful, interesting content to your social connections.

Take a look at the infographic below for the other four keys:

(Infographic courtesy of SocialNomics; Stand out image via Shutterstock)