Did you know that 26 percent of small business marketers dedicate at least one hour to social media marketing each day, and four in five (80 percent) plan to increase their use of social media this year?

Small business has embraced platforms such as Twitter and Facebook, but why? Bottom line: used intelligently, social media can generate a significant return at a relatively low financial entry point. Moreover, it can be used in a variety of ways – 84 percent of SMBs use social media to reach customers, 42 percent use these channels for consumer support and 48 percent have generated business directly through Twitter.

This infographic from Placester proposes a small business guide to social media mastery.

(Source: Placester.)