Social media has been instrumental in changing the way that brands and businesses of all sizes implement their marketing strategy and connect with customers, and channels such as Twitter and Facebook can deliver just as much (if not more) value for independent, mom and pop businesses as they can for national and international brands.

Of course, it’s one thing to use social media, but quite another to use it effectively. So how have independents fared in building their online presence?

Small business blog Intuit partnered with visualization gurus Column Five Media to produce this infographic which takes a closer look at how small businesses are working with the web.

Key takeaways:

  • 44% of small businesses use social media to grow their brand – of these 35% use Facebook, 15% use LinkedIn and just 10% use Twitter (huge opportunity there!)
  • 45% say that their social strategy has met their expectations; 36% say it has fallen short
  • The number one reason small businesses use social media is to attract new customers

Here’s the thing: Twitter can deliver just as much value for small business as Facebook (and significantly more in some industries), and by leaving Twitter out of your marketing strategy you’re making a big mistake. Yes, Twitter has a steep learning curve, but once you get it, you’ll very quickly see the value.

Don’t be scared – get stuck in.

(Source: Intuit. Top image credit: TerryM via Shutterstock.)