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65% Of Smartphone Owners Use Social Media Notification Alerts [STUDY]

65% Of Smartphone Owners Use Social Media Notification Alerts [STUDY]

Do you use push notifications for social media alerts on your smartphone?

If so, you’re far from alone – 65 percent of U.S. smartphone owners use push notifications for social alerts, reports eMarketer, citing data from Mobile Posse.

Social media alerts were the fifth most popular in the poll, behind missed calls (92 percent), texts (88 percent), email (81 percent) and mobile app updates (67 percent).

65% Of Smartphone Owners Use Social Media Notification Alerts [STUDY]

I find this statistic really surprising, and here’s why: I don’t use any social media push notifications on my phone. Not one. And I’m a heavy user. And that’s exactly why I don’t use them. If I did, my phone would be going off constantly. And that drives me – and everyone around me – insane. I much prefer a dip in, dip out approach to social, and, despite being active on the platform for almost six years, I still don’t see why I must be notified about anything that is happening on Twitter the exact moment than it happens. I don’t need that sort of immediacy. If I want it at any given time, I’ll simply log into Twitter and check out what’s happening. Otherwise, I want my device to leave me alone.

But that’s clearly not the norm for the majority of folks, as this study shows. More proof, if you needed it, that the world really doesn’t move to the beat of just one drum.

(Source: eMarketer.)

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