AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Simplicity, Consistency And Social Media – How To Brand Your Small Business [INFOGRAPHIC]

Branding is an essential growth component for businesses of all shapes and sizes but it’s particularly important to SMBs looking to make their mark and separate themselves from their competitors.

Social channels such as Twitter and Facebook have empowered small firms to reach vast audiences – locally, nationally and internationally – but if these platforms are managed incorrectly (or, even worse, started with enthusiasm then dropped when the results don’t immediately match the workload) then the organization risks looking amateurish, which can actually hurt your branding strategy.

This infographic from Webs.com takes a closer look at how to brand your small business, which includes the following six takeaways:

  1. Know your target
  2. Keep it simple
  3. Stay consistent
  4. Be visible
  5. Get social, and
  6. Have a voice

(Source: Webs.com. Branding image via Shutterstock.)

Mediabistro Course

Blogging

BloggingWork with a content strategist to discuss your brand, creative content, or business through blogging! Starting January 15, McLean Robins will teach you how to design, promote, and maintain a blog, develop an audience, integrate social media platforms, and build connections with your community with link sharing. Register now!