Have you Liked a brand’s Facebook Page in the last four weeks? Or shared one of their photos with your friends?
Now, how recently have you done this on Twitter?
New research from GlobalWebIndex has revealed that users are far more likely to interact with brands and brand content on Facebook than either Twitter or Google+, with about one in four (23 percent) clicking Like on a brand’s Facebook Page in the past month, compared to 7 percent who have followed a brand Twitter profile and 6 percent who have connected with their Google+ page.
19 percent shared photos from a company or brand on Facebook (7 percent Twitter, 7 percent Google+) and 16 percent asked Facebook friends about a product they were interested in buying (6 percent Twitter, 6 percent Google+).
- 99% of Social Media Posts Generate Almost no Engagement [STUDY]
- Just One Third of Marketers Say They Can Accurately Measure Social Media ROI [STUDY]
- 20% of Young Shoppers in the UK Have Purchased Through Facebook (9% via Twitter) [STUDY]
- 79% of Marketers Have Used Promoted Tweets in 2014 (But CPC Has Doubled Since January) [STUDY]