Did you know that almost one-quarter (22.5 percent) of all time spent online is used for social networking?
This, of course, presents a huge financial and marketing opportunity for businesses of all shapes and sizes across almost every industry worldwide. Indeed, global social commerce revenues are expected to reach an estimated $30 billion by 2015.
So how are brands capitalising on this social smorgasbord?
The results are in, and they’re somewhat mixed. While 87 percent of Fortune 100 companies have a presence on at least one social media site, with Twitter leading the way, only 26 percent of businesses regularly include a call to action in their tweets. Moreover, less than half (44 percent) of customer questions sent on Twitter are answered within 24 hours, and 56 percent are ignored altogether.
Overall, less than 20 percent of U.S. companies have integrated social media with their customer service, sales or product development processes.
This, and more, can be found in the infographic below, which takes a closer look at how businesses are using social media.
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