As a social media marketer, how do you measure success?
For businesses in the U.S., driving brand awareness, boosting website traffic and gaining customer insights are the top goals for Facebook and Twitter marketers, with lead generation cited as a leading objective by less than four in ten firms, reports ExactTarget.
Worldwide, brand awareness rates as priority number one for social media marketers, followed by improving customer engagement and lead generation.
- Six in 10 B2B Marketers Spending More on Social Media in 2014 [INFOGRAPHIC]
- Twitter 2014 UK Ad Revenues: £90 Million (Facebook: £531M, Google: £556M) [STUDY]
- Facebook, Twitter, YouTube: How Advertisers Are Spending On Social [SURVEY]
- 7 Social Media Marketing Trends For 2014 [INFOGRAPHIC]