AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Marketers Spending More On Facebook, LinkedIn Over Twitter, Pinterest, Says Poll [STUDY]

Where is your company investing in social media over the next year?

According to a new survey by The Creative Group, more than six in ten (62 percent) of marketers say that they expect their firm to increase their spend on Facebook marketing in the coming 12 months, compared to slightly less than half (48 percent) for Twitter.

LinkedIn (51 percent) and Google+ (50 percent) also finished higher than Twitter in the poll, with YouTube (40 percent), Pinterest (35 percent) and Instagram (32 percent) taking the bottom three slots.

“Today, there is a social media component to nearly every marketing campaign,” said Donna Farrugia, executive director of The Creative Group. “The challenge is determining which channels make the most sense for the brand and how to truly engage with customers via social media.”

(Source: The Creative Group.)

Mediabistro Course

Twitter Marketing

Twitter MarketingStarting November 3, learn how to reach influencers, build followers, and engage a community in your brand! Taught by the former marketing director at Conde Nast Digital, Jim Hopkinson will teach you how to use analytics to measure your success, use hashtags to direct conversations, and optimize your tweet schedule to make sure you're reaching your followers when they're listening. Register now!