Which social media platforms and tools do marketers in the business to customer (B2C) and business to business (B2B) consider to be the most important for their brand, and why?
Social Media Examiner surveyed marketers worldwide and discovered that Facebook (surprise) is the preferred social media platform for B2C marketers, favoured by 67 percent of brands, ahead of blogging (11 percent) and Twitter (10 percent).
For B2Bs, Facebook tied first with LinkedIn (29 percent each), ahead of blogging (19 percent) and Twitter (16 percent).
All marketers rated increased exposure (89 percent), increased traffic (75 percent) and marketplace insights (69 percent) as the main benefits for using social media.
- The Top 14 Social Media Metrics Tracked by Marketers
- Six in 10 B2B Marketers Spending More on Social Media in 2014 [INFOGRAPHIC]
- Twitter 2014 UK Ad Revenues: £90 Million (Facebook: £531M, Google: £556M) [STUDY]
- Facebook, Twitter, YouTube: How Advertisers Are Spending On Social [SURVEY]