Did you know that some 53 percent of businesses are now using social media, and 88 percent of these say that exposure is the biggest benefit?

While measuring the return on investment (ROI) of social media has always been problematic (certainly when concerned specifically with the bottom line), marketers have been bullish about other benefits, such as digital footfall – recent studies have shown that, applied correctly, a strong social media campaign can increase website traffic by up to 300 percent.

Moreover, channels such as Twitter and Facebook can have a direct impact on a brand’s income stream – marketers who spend more than 11 hours per week nursing their social presence have reported a positive increase in revenue, while brands such as Dell have seen considerable success with their Twitter sales strategy.

This infographic takes a closer look at what social media success can mean for your business.

(Source: Pagemodo. Chart image via Shutterstock.)