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A Look Inside Three Big Brands’ Social Media Command Centers

Managing social media for major brands is a massive undertaking, involving vast teams of talented community managers, graphic designers, and social strategists implementing a variety of tools for everything from social listening to engagement tracking.

Accordingly, some businesses have developed social media command centers, basically state-of-the-art monitoring hubs that concentrate that social media management energy into one central portal.

The following infographic looks at three noteworthy examples of such command centers: University of Oregon’s Quakecave in Autzen stadium, Gatorade’s Mission Control at their Chicago headquarters, and the American Red Cross Command Center.

Some industry members find the concept of these command centers questionable at best; others think there could be value there, when done right.

What do you think about social media command centers? Fad or future?

(Infographic via Being Your Brand)

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