Social media has proven itself to be particularly effective at generating leads, which is good news for marketers, and any business or brand looking to use platforms such as Twitter, Facebook and LinkedIn to attract and acquire new customers.
It takes work, and it takes time, but the effort definitely pays off: 34 percent of marketers say that they have generated leads using Twitter, and 20 percent have gone on to close that deal.
Impressive as those statistics are, Twitter’s numbers pale in comparison to Facebook. More than three-quarters (77 percent) of B2C marketers say that they have acquired a customer through Facebook, and 83 percent now say that the social network is critical or important to their business. And with good reason: Facebook is the leading source of referred social media traffic to websites.
But don’t forget LinkedIn, particularly for B2B customer acquisition. Used correctly, LinkedIn has proven itself to be 277 percent more effective at generating relevant leads than Facebook or Twitter, and 77 percent of B2B marketers say that they have acquired a customer through LinkedIn.
This infographic from Wishpond takes a closer look at how marketers are using social media for lead generation.
- The Top 14 Social Media Metrics Tracked by Marketers
- Six in 10 B2B Marketers Spending More on Social Media in 2014 [INFOGRAPHIC]
- Twitter 2014 UK Ad Revenues: £90 Million (Facebook: £531M, Google: £556M) [STUDY]
- Facebook, Twitter, YouTube: How Advertisers Are Spending On Social [SURVEY]