We’re three games into the NBA Finals showdown between the Miami Heat and the San Antonio Spurs and, after the game 3 drubbing that the Spurs’ Tim Duncan et al inflicted on LeBron James’ lacklustre Heat to take an overall 2-1 series lead, the winner of this year’s NBA Championship, if not quite a foregone conclusion, certainly appears to be partially etched on the trophy.
But what if the pick of the NBA was determined solely by a team’s ranking across major social media sites, such as Twitter, Facebook and Instagram? Would San Antonio still come top?
Alas, no. The Spurs’ combined two million followers and fans across Facebook, Twitter, Instagram, Google+ and YouTube ranks them just tenth overall in the NBA, a long way behind the likes of the LA Lakers (21.1 million social fans), Miami Heat (10.3 million), Chicago Bulls (9.9 million) and Boston Celtics (8.8 million).
A good thing, then, that we actually separate these things by what really matters – you know, being exceptionally good at basketball.
- Paid, Owned and Earned Media: What's the Difference? [INFOGRAPHIC]
- Marketer’s Guide to the Major League Baseball World Series (on Twitter) [INFOGRAPHIC]
- A History of Social Media Advertising [INFOGRAPHIC]
- B2B Content Marketing Trends for 2015 [INFOGRAPHIC]