AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

The Social Harvest – How Nonprofits Are Finding Value On Twitter And Facebook [INFOGRAPHIC]

Blackbaud, NTEN and Common Knowledge have released their Nonprofit Social Network Benchmark Report, an annual analysis of how nonprofits are using platforms such as Twitter and Facebook to raise awareness and drive value.

The report highlights how nonprofits have continued to grow their presence on social media and have done so without spending inordinate amounts of money – their Twitter and Facebook communities were boosted by 81 percent and 30 percent respectively in the past year.

Key takeaways from the survey include:

  • While 73 percent of nonprofits allocate half an employee’s time to managing their social media presence, 43 percent do not provide any budget whatsoever
  • While the acquisition of a Facebook Like is more expensive than securing a Twitter follower, the average value of that Like is worth $214.81 over 12 months
  • The top three factors for success are strategy, prioritization and dedicated staff

(Source: Nonprofit Social Network Report. Hat tip: BlackbaudDonate button via Shutterstock.)

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!