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Paid, Owned, Earned: A Strategic Business Model For Effective Social Media Marketing [INFOGRAPHIC]

Making social media work for your brand takes planning, time and effort. It takes work. You need to put in the hours, and you have to implement a winning strategy – and stick with it.

In many ways, a good social media campaign is somewhat like throwing a party. To mark the occasion, you need to decide on who you want to attend and when and where it will take place. You need to decide on a theme. You must establish clear goals and objectives and, critically, prepare the tools that will allow you to measure success.

This infographic proposes a paid, owned, earned model for planning your social media strategy, with a detailed list of tips, suggestions and recommendations to help get your party started.

(Source: Brain Storm Group. Social media image via Shutterstock.)

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Social Media 201Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!