Making social media work for your brand takes planning, time and effort. It takes work. You need to put in the hours, and you have to implement a winning strategy – and stick with it.

In many ways, a good social media campaign is somewhat like throwing a party. To mark the occasion, you need to decide on who you want to attend and when and where it will take place. You need to decide on a theme. You must establish clear goals and objectives and, critically, prepare the tools that will allow you to measure success.

This infographic proposes a paid, owned, earned model for planning your social media strategy, with a detailed list of tips, suggestions and recommendations to help get your party started.

(Source: Brain Storm Group. Social media image via Shutterstock.)