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How Social Media Influences Purchase Decisions [INFOGRAPHIC]

How Social Media Influences Purchase Decisions [INFOGRAPHIC]

It’s not just Pinterest that drives e-commerce sales; turns out Facebook, Twitter and even YouTube also play an influential role in consumers’ purchase decisions.

The infographic below by Invesp breaks down the major social networks’ impact on online shopping.

Key takeaways:

- 4 in 10 social media users have purchased an item online or in-store after sharing it or marking it as a favorite on Twitter, Facebook or Pinterest.

- 50% of those purchases take place within a week; 80% take place within 3 weeks.

- 71% of consumers are more likely to make a purchase based on social media referrals.

- Twitter is the most influential for tech purchases, and the least influential for gardening and decor.

- The top 2 ways Twitter helps solidify purchase decisions are: purchase location identification and product discovery.

How Social Media Influences Purchase Decisions [INFOGRAPHIC]

(Source: Invesp. Online purchase image via Shutterstock.)

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