The ROI (return on investment) of social media is a hot topic – some people think measuring the ROI from Twitter and Facebook campaigns is extremely problematic, whilst others believe that even looking to quantify ROI from these platforms is largely missing the point of ‘social’ media.
But… your boss keeps asking you. What’s my bottom line? Where’s the ROI? How do I know that I’m getting the most bang for my social buck? What are the KPIs (key performance indicators)? How do I know that this isn’t just a big waste of time?
This infographic from elisaDBI provides a handy guide to measuring the results of your social media strategy.
- How Professional Sports Are Monetizing Through Social Media
- Turning Twitter Followers Into Your Best Customers: How To Attract, Engage And Convert On Twitter
- The Truth About Twitter: Everything You've Ever Needed To Know (And Some Things That You Didn't)
- Take The First Step Towards Twitter Success With The AllTwitter Marketing Bible