AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Facebook Leads Pinterest, Twitter For Social Shopping Impact As New Contender Emerges [STUDY]

Facebook Leads Pinterest, Twitter For Social Shopping Impact As New Contender Emerges [STUDY]

Which social media channels are driving traffic and conversions for retail websites?

In an updated study, RichRelevance tracked more than 689 million shopping sessions between January and September 2013, and discovered that Facebook continues to dominate, with both Pinterest and (especially) Twitter some way behind. Indeed, it’s a surprising new contender that’s putting the most pressure on Facebook – and I can almost guarantee that it isn’t the one that you’re thinking of.

Some 60 percent of social networking site traffic to retail websites comes from Facebook, which is four times that of Pinterest (15 percent) and twelve times Twitter’s share (5 percent).

However, it’s social commerce website Polyvore that’s made the biggest gains in the past year, raking in a 20 percent share of social retail traffic. For conversions, Facebook leads at 2.69 percent, ahead of Polyvore (1.17 percent), Pinterest (0.96 percent) and Twitter (a distant 0.49 percent).

But here’s the money stat: Polyvore drives a higher average order value than Facebook, Pinterest and Twitter¬†combined.

Facebook Leads Pinterest, Twitter For Social Shopping Impact As New Contender Emerges [STUDY]

(Source: RichRelevance.)

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!