Which brands and industries are scoring well with consumers this holiday season, and which have made the naughty list?
uberVU tracked mentions of 5 top brands in 5 industries – retail, financial services, auto, airlines and beverages – to compare the percentages of positive and negative mentions.
In retail, Walmart’s commitment to low prices and low wages had led to a negative 20 percent sentiment rating, good enough to edge out second-placed Sears (-15 percent) and JCPenny (-12 percent). Meanwhile, Kohl’s (+33 percent), Target (+31 percent) and Macy’s (+29 percent) scored well.
JPMorgan (-18 percent) finished bottom in financial services, while American Express (+45 percent) finished top, and first across all industries tracked.
And the worst performing industry? Surprisingly, beverages, thanks to Pure Life, a Nestlé company, which rated a negative 39 percent disapproval rating.
- American Airlines Responds to 80% of Customer Tweets Within 15 Minutes [STUDY]
- Twitter: Just 5% of Social Logins (Facebook: 55%, Google+: 27%, Yahoo: 11%) [STUDY]
- 55% of Couples Used a Hashtag During Their #Wedding [INFOGRAPHIC]
- More Than 7 in 10 Twitter, Pinterest Shares Are Now Done Via a Mobile Device [STUDY]