2012 has almost come and gone and, by all accounts – certainly in the social media space – it was a big year.
Facebook saw a nice 18 percent growth bump, and Mark Zuckerberg’s platform now accounts for a heady 51 percent of all shares. Twitter is 55 percent bigger than it was this time last year, and tallies 15 percent of all sharing. Even email (+17 percent, 9 percent of shares) and good, old-fashioned printing (+32 percent, 8 percent of shares) were up in 2012.
So, I guess the big question is: did anything go down?
Yep, both MySpace (-62 percent) and Delicious (-57 percent) fell in the past twelve months, and Google+ saw a net gain of just 12 percent.
The crowd-pleasing Reddit (+110 percent) and, of course, Pinterest (an incredible +379,559 percent) bagged the biggest gains of the year.
These statistics (and a whole lot more) can be found in this infographic courtesy of those nice folks at AddThis, whose social sharing functionality is now in use on more than 14 million websites.
- Your New Social Media Strategy: Attract, Engage, Convert & Monitor [INFOGRAPHIC]
- What we Learned About Social Media in 2014 [INFOGRAPHIC]
- How Accurate Were 2014’s Social Marketing Predictions? [INFOGRAPHIC]
- Social Media Ad Spending: Statistics & Trends [INFOGRAPHIC]