Eight in ten digital markets say that social sharing – adding Twitter, Facebook, Pinterest and other social networking icons to their product pages – is somewhat or very effective for increasing conversions from consumers, reports eMarketer, citing data from Adobe.
37 percent of marketers rated social sharing buttons as very effective, with a further 46 percent claiming they were somewhat effective. Live chat/instant messaging, user-created collections and user-generated content also rated highly in the survey.
Conversely, brand social media is deemed less effective than retailer social media by consumers, with both finishing behind deal and product review sites for purchase influence, reports Ryan Partnership.
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