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27% Of UK Viewers Use Social Media Whilst Watching TV [STUDY]

27% Of UK Viewers Use Social Media Whilst Watching TV [STUDY]

Much has been made of Twitter’s connection with TV, often by Twitter themselves – the company is betting big that its circular relationship with the major networks and their biggest shows is beneficial to all parties.

However, right now at least that synergy isn’t clear. Last month an NBC exec suggested that Twitter does not increase TV viewers, and new data from YouGov could provide some indication why.

In the United Kingdom, at least. YouGov polled internet users in the UK and found that less than one in three (27 percent) used social media whilst watching TV. That number is mostly supported by the 18-24 year-old demographic, but it’s still a minority amongst viewers in that age group, with 42 percent engaging with social networks and TV simultaneously.

27% Of UK Viewers Use Social Media Whilst Watching TV [STUDY]

Of course, this isn’t all Twitter – the “social media” category will include Facebook, Tumblr and every other platform. But that also means that Twitter’s share of that viewership is even smaller, which doesn’t bode well for this relationship going forward.

(Source: eMarketer.)

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