Much has been made of Twitter’s connection with TV, often by Twitter themselves – the company is betting big that its circular relationship with the major networks and their biggest shows is beneficial to all parties.
In the United Kingdom, at least. YouGov polled internet users in the UK and found that less than one in three (27 percent) used social media whilst watching TV. That number is mostly supported by the 18-24 year-old demographic, but it’s still a minority amongst viewers in that age group, with 42 percent engaging with social networks and TV simultaneously.
Of course, this isn’t all Twitter – the “social media” category will include Facebook, Tumblr and every other platform. But that also means that Twitter’s share of that viewership is even smaller, which doesn’t bode well for this relationship going forward.
- 83% of Fortune 500 Companies Have Active Twitter Profiles [STUDY]
- 66% Concerned About Privacy on Facebook (23% Twitter, 35% Instagram) [STUDY]
- 99% of Social Media Posts Generate Almost no Engagement [STUDY]
- Just One Third of Marketers Say They Can Accurately Measure Social Media ROI [STUDY]