Social media has quickly established itself as a pivotal and integral part of our everyday personal and business lives, but it’s easy to forget that Twitter and Facebook aren’t everything, particularly when it comes to marketing.

Search remains of paramount importance to the majority of brands. For local business visibility, customers are far more likely to use search engines than they are social media. And while social media excels at brand awareness and consumer interactivity, search marketing has been shown to be more effective for lead generation.

So, which is better?

This video infographic from MDG Advertising looks at the pros and cons of social media and search marketing, concluding that, while social perhaps has the edge overall, marketers should double-team their efforts to maximize exposure and ROI.

(Source: MDG Advertising. Marketing image via Shutterstock.)