Ads have become almost as much a part of the Super Bowl as the event itself, and this year’s matchup was no exception, with buzz around the commercials quickly moving to Twitter and Facebook.
Indeed, 583,152 tweets and 650,757 Facebook posts were written about Super Bowl ads, with Budweiser, Pepsi and Coca Cola picking up the most mentions.
An eye-opening 90 percent of that social buzz came from mobile devices, and GoDaddy were rated as the most engaging advertising.
This infographic from Engagor takes a closer look at some key marketing metrics from what was a very social Super Bowl.
- Twitter's User Growth is The Lowest it's Ever Been
- Can Twitter Reach 300 Million Active Users Before 2015?
- Facebook: 22.36% of Social Referrals in September (Pinterest: 5.52%, Twitter: 0.88%)
- The 13 Most Popular Social Networks (By Age Group)