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Posts Tagged ‘b2b marketing’

91% of B2B Marketers Use Social Media During Events

91% of B2B Marketers use Social Media During Events

So you’re launching a business to business (B2B) event – what’s the best way to promote it?

Cold calling, radio, TV, traditional ads and paid search are all used by every B2B marketer in the run-up to their show. But after that social media takes over.

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Mediabistro Course

Blogging

BloggingWork with a content strategist to discuss your brand, creative content, or business through blogging! Starting January 15, McLean Robins will teach you how to design, promote, and maintain a blog, develop an audience, integrate social media platforms, and build connections with your community with link sharing. Register now!

The #B2B Marketing Metrics That Matter [INFOGRAPHIC]

The #B2B Marketing Metrics That Matter [INFOGRAPHIC]

Are you using social media to power your business to business (B2B) marketing campaigns?

You should: it’s increasingly effective for B2B brands, especially those active on Twitter. But how do you know it’s working? What metrics should you be tracking to evaluate ROI?

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B2B Content Marketing Trends for 2015 [INFOGRAPHIC]

B2B Content Marketing Trends for 2015 [INFOGRAPHIC]

Did you know that 92 percent of business to business (B2B) content marketers use social media?

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Six in 10 B2B Marketers Spending More on Social Media in 2014 [INFOGRAPHIC]

Six in 10 B2B Marketers Spending More on Social Media in 2014 [INFOGRAPHIC]

58 percent of business to business (B2B) marketers are spending more on social media this year, with just one in fifty decreasing their spend in this area in 2014, reveals a new study.

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The Science Of B2B Online Marketing [INFOGRAPHIC]

The Science Of B2B Online Marketing [INFOGRAPHIC]

Did you know that two in five business to business (B2B) companies have acquired a customer through Twitter?

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32% Of B2B Marketers Want Automated Social Media Integration [STUDY]

32% Of B2B Marketers Want Automated Social Media Integration [STUDY]

The automation of digital content is an essential tool for all marketers, but particularly those in the business to business (B2B) sector, where delivering the right message to the right lead at the right time can mean the difference between success and failure.

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89% Of UK B2B Marketers Now Use Twitter [STUDY]

89% Of UK B2B Marketers Now Use Twitter [STUDY]

Twitter has always been a popular tool for business to business (B2B) brand marketing and new data reveals that almost nine in 10 B2B marketers in the United Kingdom now use the platform.

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B2B Marketers Are Still Struggling To Measure Social Media ROI [STUDY]

B2B Marketers Are Still Struggling To Measure Social Media ROI [STUDY]

How do you measure social media return on investment (ROI)?

Since the dawn of social networking, evaluating the performance of brand campaigns has proven to be a difficult nut to crack, particularly for business to business (B2B) organisations. Indeed, just 16 percent of B2B marketers in the United Kingdom believe that they are able to consistently measure social media ROI, with two in five having almost no success.

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The Ultimate B2B Marketing Guide To Drive Meaningful Sales Results [INFOGRAPHIC]

The Ultimate B2B Marketing Guide To Drive Meaningful Sales Results [INFOGRAPHIC]

Business to business (B2B) marketing and social media have always been awkward bedfellows, certainly compared to the latter’s cosy relationship with business to consumer (B2C) engagement.

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58% Of B2B Marketers Increasing Social Media Spend In 2014 [STUDY]

58% Of B2B Marketers Increasing Social Media Spend In 2014 [STUDY]

More than half of business to business marketers plan to increase their social media spend in 2014, reports eMarketer, citing data from Advertising Age.

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