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Posts Tagged ‘b2b marketing’

The Science Of B2B Online Marketing [INFOGRAPHIC]

The Science Of B2B Online Marketing [INFOGRAPHIC]

Did you know that two in five business to business (B2B) companies have acquired a customer through Twitter?

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32% Of B2B Marketers Want Automated Social Media Integration [STUDY]

32% Of B2B Marketers Want Automated Social Media Integration [STUDY]

The automation of digital content is an essential tool for all marketers, but particularly those in the business to business (B2B) sector, where delivering the right message to the right lead at the right time can mean the difference between success and failure.

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89% Of UK B2B Marketers Now Use Twitter [STUDY]

89% Of UK B2B Marketers Now Use Twitter [STUDY]

Twitter has always been a popular tool for business to business (B2B) brand marketing and new data reveals that almost nine in 10 B2B marketers in the United Kingdom now use the platform.

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B2B Marketers Are Still Struggling To Measure Social Media ROI [STUDY]

B2B Marketers Are Still Struggling To Measure Social Media ROI [STUDY]

How do you measure social media return on investment (ROI)?

Since the dawn of social networking, evaluating the performance of brand campaigns has proven to be a difficult nut to crack, particularly for business to business (B2B) organisations. Indeed, just 16 percent of B2B marketers in the United Kingdom believe that they are able to consistently measure social media ROI, with two in five having almost no success.

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The Ultimate B2B Marketing Guide To Drive Meaningful Sales Results [INFOGRAPHIC]

The Ultimate B2B Marketing Guide To Drive Meaningful Sales Results [INFOGRAPHIC]

Business to business (B2B) marketing and social media have always been awkward bedfellows, certainly compared to the latter’s cosy relationship with business to consumer (B2C) engagement.

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58% Of B2B Marketers Increasing Social Media Spend In 2014 [STUDY]

58% Of B2B Marketers Increasing Social Media Spend In 2014 [STUDY]

More than half of business to business marketers plan to increase their social media spend in 2014, reports eMarketer, citing data from Advertising Age.

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How To Find B2B Leads In 2014 (Hint: Probably Not On Twitter And Facebook) [INFOGRAPHIC]

How To Find B2B Leads In 2014 (Hint: Probably Not On Twitter And Facebook) [INFOGRAPHIC]

Business to business (B2B) marketing has always been a tougher nut to crack than business to consumer (B2C), and that’s particularly true in modern marketing mediums such as social media and mobile.

For brands looking to generate leads and sales in this space, identifying what does and does not work is key not only to success, but survival. Moreover, contentedly sitting on your laurels usually leads to disaster – the industry shifts so quickly that something that worked effectively today can quickly become ineffective tomorrow. At least, that’s what we’ve been led to believe. So, heading into 2014, what are the best methods for finding B2B customers?

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Blogging, SEO And Social Media – How B2B Sales Have Changed [INFOGRAPHIC]

Blogging, SEO And Social Media - How B2B Sales Have Changed [INFOGRAPHIC]

Did you know that 42 percent of socially savvy business to business (B2B) marketers have acquired customers directly through Twitter?

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Why Content And Social Media Are A Perfect Match For B2B Marketers [INFOGRAPHIC]

Why Content And Social Media Is A Perfect Match For B2B Marketers [INFOGRAPHIC]

Did you know that 72 percent of business to business (B2B) buyers say that they use social media in some capacity during the buying process, and that more than half (53 percent) follow discussions on social media channels such as LinkedIn, Twitter and Facebook as part of their research process?

Slowly but surely, social media is revolutionising B2B marketing. Almost six in ten (59 percent) of B2B marketers now use Twitter – second behind only LinkedIn – for content sharing, including white papers, case studies, webinars and blog posts.

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How To Use Social Media To Sex Up Your #B2B Marketing Campaign [INFOGRAPHIC]

How To Use Social Media To Sex Up Your #B2B Marketing Campaign [INFOGRAPHIC]

Promoting your business to business (B2B) company’s products and services on social media platforms such as Twitter and Facebook has always proven to be a particularly difficult nut to crack, certainly compared to business to consumer (B2C) marketing, where brand after brand has enjoyed the relatively low-hanging fruit, notably in the retail sector.

Here’s why: business products are, for the most part, unsexy. And, all too often, they’re pitched with an equally unappealing lack of enthusiasm. So what’s a B2B marketer to do?

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