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Posts Tagged ‘b2b marketing infographic’

B2B Marketers Prefer Twitter To Facebook, 85% To 81% [INFOGRAPHIC]

B2B Marketers Prefer Twitter To Facebook, 85% To 81%

A new infographic from LinkedIn Marketing Solutions, the network’s business development arm, shows that 93% of B2B marketers are using content marketing, 73% are creating more content than they did last year, and 58% plan to increase their content marketing budgets over the next year.

More specifically, the most preferred content distribution platform for surveyed B2B marketers was LinkedIn (confirmation bias, anyone?) followed by Twitter coming out ahead of Facebook, YouTube, and Google+.

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How Are B2B Marketers Using Social Media? [INFOGRAPHIC]

Did you know that 80 percent of business to business (B2B) marketers use Twitter, and 56 percent planned to expand their social media budgets in 2013?

But it’s not all social. Indeed, far from it: B2B marketers use, on average, twelve different content marketing tactics, including blogs, video, search marketing and mobile.

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Twitter Users Visit B2B Tech Sites More Than Average Internet Users [INFOGRAPHIC]

More B2B companies than ever are working to leverage the power of social media in 2013.

A full 91% of B2Bs are currently using social content to generate new leads and drive traffic to their websites.

The following infographic by Momentum examines the top objectives of B2B social marketing, the networks B2B marketers are using most (80% are on Twitter), and more.

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A History Of Disruptive B2B Marketing Innovations [INFOGRAPHIC]

There is a very distinct difference between business to consumer (B2C) social networking and business to business (B2B) social marketing.

They are different beasts that require very different strategies from brands and companies.

In examining the history of B2B marketing innovations – what has worked, what hasn’t, how generation of leads and sales has changed over time – creative agency JESS3 and Eloqua assembled a helpful infographic that visualizes a large amount of data using four categories: Communications, Computing, Web, and Social Media.

The result is a very interesting look at the history of B2B marketing, including how Twitter and other social networks have played a part.

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Facebook, Twitter, LinkedIn, Pinterest And The B2B Social Marketing Universe [INFOGRAPHIC]

In less than a decade, business to consumer (B2C) social networking has quickly established itself as a proven and powerful marketing strategy for brands, empowering businesses of all shapes and sizes to raise awareness of products and services, drive traffic and generate leads and sales.

Business to business (B2B) social marketing is, however, a very different beast that requires very different strategies. What works in your B2C campaign will likely fall flat when targeting clients and other brands, and marketers need to study which platforms are best for their B2B promotional needs.

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