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Posts Tagged ‘b2b social media’

85% Of B2B Marketers Use Twitter [INFOGRAPHIC]

85% Of B2B Marketers Use Twitter [INFOGRAPHIC]

New data has revealed that 87 percent of B2B marketers are now using social media as part of their strategical arsenal, with 85 percent using Twitter.

Indeed, B2B marketers use, on average, six different social networking platforms, with LinkedIn (91 percent), Facebook (81 percent) and YouTube (73 percent) also popular.

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Two Thirds Of B2B Marketers Will Use Social Media This Year [STUDY]

Two Thirds Of B2B Marketers Will Use Social Media This Year [STUDY]Two thirds (67 percent) of business to business (B2B) marketers will use social media in 2013, reports eMarketer, citing research from the Sagefrog Marketing Group.

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Half Of All B2B Marketers Are Dependent On Social Media [STUDY]

How dependent are business to business (B2B) marketers on using social media for leads?

According to a recent study from BtoB Magazine, the answer is: increasingly so. Almost half (47 percent) of respondents said that social media will be very involved (37 percent) or even fully integrated (10 percent) into their marketing campaigns next year, and 96 percent of all B2B marketers surveyed stated that social media will have at least some involvement in their strategy.

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How Are B2B Marketers Using Social Media? [INFOGRAPHIC]

Did you know that 80 percent of business to business (B2B) marketers use Twitter, and 56 percent planned to expand their social media budgets in 2013?

But it’s not all social. Indeed, far from it: B2B marketers use, on average, twelve different content marketing tactics, including blogs, video, search marketing and mobile.

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The B2B Power Of Twitter [STUDY]

A recent study by Compete in collaboration with Twitter examined the impact of tweet exposure on B2B tech companies.

The insights suggest Twitter is an invaluable tool in B2B lead generation and conversion.

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91% Of B2B Marketers Now Use Social Media For Content Marketing [STUDY]

The 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America report presented by the Content Marketing Institute and Marketing Profs confirms that more B2B marketers are using social media sites than ever before.

Keep reading for specific stats.

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Which Social Media Platforms Are Most Important To B2C And B2B Marketers (And Why)? [STUDY]

Which social media platforms and tools do marketers in the business to customer (B2C) and business to business (B2B) consider to be the most important for their brand, and why?

Social Media Examiner surveyed marketers worldwide and discovered that Facebook (surprise) is the preferred social media platform for B2C marketers, favoured by 67 percent of brands, ahead of blogging (11 percent) and Twitter (10 percent).

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The State Of B2B Social Media 2013 [STUDY]

Did you know that Twitter is the business to business (B2B) social media platform of choice, favoured by 85 percent of B2B brands, ahead of LinkedIn (82 percent), YouTube (77 percent) and Facebook (71 percent)?

These are the latest findings from B2B Marketing in their 2013 Social Media Benchmarking Report, which noted that while driving traffic to their website was the primary goal for B2B marketers using social media, almost two-thirds (61 percent) described their social marketing strategy as “ad-hoc”.

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Why B2B Brands Must Invest In Social Media In 2013 [INFOGRAPHIC]

Social media saw tremendous growth in 2012 – Facebook, Twitter, LinkedIn, Pinterest and other channels all reached major milestones – and for business to business (B2B) brands, it’s never been more important to be involved.

And many are already paying attention. 64 percent of B2B companies are currently investing in social media marketing, with Facebook (83 percent), Twitter and LinkedIn (80 percent) their platforms of choice, and almost half (48.7 percent) plan to increase their social media budgets this year.

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For B2B Brands, Facebook Delivers Traffic, Twitter Delivers Leads [STUDY]

A new study has revealed that while Facebook is the premier source of social media-originated traffic, Twitter is far and away the leading source of social leads for small and medium-sized business to business (B2B) brands.

Some 82 percent of social media B2B leads come from Twitter, compared to just 9 percent for Facebook and LinkedIn equally.

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