By Shea Bennett on December 16, 2014 12:00 PM
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Posts Tagged ‘b2b social media’
Work with a content strategist to discuss your brand, creative content, or business through blogging! Starting January 15, McLean Robins will teach you how to design, promote, and maintain a blog, develop an audience, integrate social media platforms, and build connections with your community with link sharing. Register now!
Are you using social media to power your business to business (B2B) marketing campaigns?
You should: it’s increasingly effective for B2B brands, especially those active on Twitter. But how do you know it’s working? What metrics should you be tracking to evaluate ROI?
Did you know that 92 percent of business to business (B2B) content marketers use social media?
58 percent of business to business (B2B) marketers are spending more on social media this year, with just one in fifty decreasing their spend in this area in 2014, reveals a new study.
The automation of digital content is an essential tool for all marketers, but particularly those in the business to business (B2B) sector, where delivering the right message to the right lead at the right time can mean the difference between success and failure.
New data has revealed that 87 percent of B2B marketers are now using social media as part of their strategical arsenal, with 85 percent using Twitter.
Indeed, B2B marketers use, on average, six different social networking platforms, with LinkedIn (91 percent), Facebook (81 percent) and YouTube (73 percent) also popular.
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