AllFacebook SocialTimes 10,000 Words MediaJobsDaily more TVNewser Lost Remote TVSpy GalleyCat AppNewser UnBeige AgencySpy PRNewser FishbowlNY FishbowlLA FishbowlDC semanticweb.com

Posts Tagged ‘b2b social media’

INFOGRAPHIC

The State Of B2B Social Media 2013 [STUDY]

By Shea Bennett on April 17, 2013 6:00 AM

Did you know that Twitter is the business to business (B2B) social media platform of choice, favoured by 85 percent of B2B brands, ahead of LinkedIn (82 percent), YouTube (77 percent) and Facebook (71 percent)?

These are the latest findings from B2B Marketing in their 2013 Social Media Benchmarking Report, which noted that while driving traffic to their website was the primary goal for B2B marketers using social media, almost two-thirds (61 percent) described their social marketing strategy as “ad-hoc”.

Read more

Comments
Share
Mediabistro Event

Save with our Early Bird Rates

Job searching? Find the direction and support you need to land the perfect job in our Job Search Intensive, an interactive online event starting June 11, 2013. We'll cover how to revamp your resume, getting noticed by recruiters, interview tips, and how to negotiate your salary. Save when you sign up today.
Business

Why B2B Brands Must Invest In Social Media In 2013 [INFOGRAPHIC]

By Shea Bennett on March 5, 2013 8:00 AM

Social media saw tremendous growth in 2012 – Facebook, Twitter, LinkedIn, Pinterest and other channels all reached major milestones – and for business to business (B2B) brands, it’s never been more important to be involved.

And many are already paying attention. 64 percent of B2B companies are currently investing in social media marketing, with Facebook (83 percent), Twitter and LinkedIn (80 percent) their platforms of choice, and almost half (48.7 percent) plan to increase their social media budgets this year.

Read more

Comments
Share
Business

For B2B Brands, Facebook Delivers Traffic, Twitter Delivers Leads [STUDY]

By Shea Bennett on February 28, 2013 2:00 PM

A new study has revealed that while Facebook is the premier source of social media-originated traffic, Twitter is far and away the leading source of social leads for small and medium-sized business to business (B2B) brands.

Some 82 percent of social media B2B leads come from Twitter, compared to just 9 percent for Facebook and LinkedIn equally.

Read more

Comments
Share
Marketing

Social Media Drives Less Than 2% Of All B2B Website Traffic, Says Study [STATS]

By Shea Bennett on February 4, 2013 8:00 AM

While case study after case study continues to sing the virtues of social media tools such as Twitter and Facebook for business to consumer (B2C) marketing, business to business (B2B) social media marketing has, and continues to prove, a particularly difficult nut to crack.

Indeed, a new study suggests that social media accounts for less than two percent of all B2B website traffic, with organic search (i.e., Google), direct traffic and other referrals significantly more important to business to business brands.

Read more

Comments
Share
Marketing

56% Of B2B Marketers Will Increase Social Media Spend In 2013 [STUDY]

By Shea Bennett on January 28, 2013 2:00 PM

More than half of U.S. business to business (B2B) marketers plan to increase spending on their social media budget in 2013, reveals a new study.

56 percent of respondents to BtoB Magazine‘s 2013 Outlook: Marketing Priorities And Plans survey said that their marketing spend on channels such as Twitter and Facebook will rise this year, with social media being favoured above both search (52.5 percent) and mobile (a surprisingly low 35.5 percent).

Read more

Comments
Share