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Posts Tagged ‘brand marketing’

REVEALED: What Customers Hate About Social Brands [INFOGRAPHIC]

When you Like or follow a brand on a social media channel such as Facebook and Twitter, what is the thing that they do that you hate the most?

Disruptive Communications asked more than 1,000 UK consumers what was most likely to damage their opinion of a brand that uses social media, and discovered that poor spelling and lousy grammar was the worse offence, with 42.5 percent citing this as their biggest turn-off.

“Salesy” updates (24.9 percent) and posting too frequently (12.8 percent) were also negatives for some customers.

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Brand Guide To The Most Effective Social Media Platforms For Marketing [INFOGRAPHIC]

When you’re a brand looking to use social media to raise awareness of your products and services, boost website traffic footfall and drive sales, where do you turn? Which social network is right for you?

Largely, it depends on your goals. What are you trying to achieve? While a broad presence across two or more social platforms usually pays dividends for businesses, if resources are limited and time is strained, finding the best social channel for your needs is the most sensible way forward, based on audience size, relevant demographic and target profile.

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An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC]

If you’re a brand getting started with social media, it can quickly get overwhelming. Platforms such as Twitter and Facebook come with a pretty steep learning curve – certainly when used for business marketing – and to maximise return on investment it’s essential that you implement a winning strategy.

For starters, you’ll need to empower the right employees to manage your social channels, sharing responsibility and goals. You must learn to listen to your audience, using specific metrics to analyse feedback and success. You’ll need to position yourself as an authority within your field, identifying the one thing that separates you from your competitors. And, perhaps most importantly, your brand needs to be human, as social media is very much about people – not logos.

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The What, The Why And The Who – How Are Brands Using Social Media? [INFOGRAPHIC]

Did you know that just over one quarter (27 percent) of organisations have a dedicated social media team, with almost two-thirds (65 percent) assigning social media tasks on top of existing job responsibilities, typically to employees working in marketing or PR?

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One Third Of Social Media Users Unfollowed A Brand Because They Made Too Many Updates [STUDY]

For brands hoping to build a large, relevant audience on social media platforms such as Twitter and Facebook, providing innovative content whilst maintaining the delicate balancing act between marketing and engaging, and, at all times, striving to appeal to your latest fans and, vitally, most loyal customers, can be difficult.

Fortunately, it’s a marathon, not a sprint, and if you put in the work good things will happen. Which is why few things are as frustrating as losing followers and fans – especially en masse.

Where did you go wrong?

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Consumers Vs Marketers – What Do We Really Want From Brands On Social Media? [INFOGRAPHIC]

Brands around the world are placing a greater emphasis on social media than ever before, but the disconnect between what consumers want, and what marketers think they want, has perhaps never been more apparent.

While more than two-thirds (68 percent) of adult consumers are now online, just 26 percent say that they use social media to follow brands. Conversely, three-quarters (75 percent) of marketers think consumers are positive about social media marketing, to the extent that 25 percent of marketing budgets are expected to be allocated towards social media in 2013.

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Social Media On Your Brand, Your Brand On Social Media [INFOGRAPHIC]

Did you know that 65 percent of customers prefer to contact companies on social media rather than via a call center?

Sounds great, right? Much cheaper for brands, and far easier to manage volume. But when you consider that 60 percent of companies don’t respond to customers via social channels – even when asked a direct question – and that 70 percent of all complaints made by customers on social media go unanswered, you’re left with something of a disconnect.

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10 Social Media Customer Service Tips For Brands [INFOGRAPHIC]

Social media channels such as Twitter and Facebook have allowed brands of all shapes and sizes to build large communities of fans which, if highly engaged, can have a significant impact on the bottom line of almost any business.

Of course, the key word here is ‘if’. If your social audience is highly engaged then you can expect fantastic results, but companies have to work hard to achieve this kind of success. It’s not all upside – customer criticism and, vitally, complaints, must be heard, investigated and actioned on a 24/7/365 basis. Social media doesn’t sleep, and neither can you.

Bottom line? Brands that deliver great customer support, win. Brands that don’t, lose. And then everybody else gets to read about it.

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Build Your Brand With Fabulous Social Media, Great Content And Outstanding SEO [INFOGRAPHIC]

Content is king, they used to say.

Then all that appeared to matter was the quality of your backlinks and SEO.

Now, it seems that the only thing everybody is talking about is Twitter and Facebook. What is a brand to do?

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