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Posts Tagged ‘Customers’

Customers Acquired Via Twitter Worth 23% Less Than Average [STUDY]

New research from lifecycle marketing company Custora suggests that the market has a long way to go before more traditional advertising tactics can be abandoned in favor of social media marketing.

According to Custora, customers acquired via Twitter are worth 23% less relative to average, and Facebook brings in just barely average clients. How do those numbers compare to pay-per-click and organic search?

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How Many Of The Six Types Of Brand Advocates Are You Connected To On Twitter? [INFOGRAPHIC]

How important are the people your brand is connected to on social media? If you answered anything other than “very, very, really, super important,” you’re probably not doing social right!

People are the power behind your brand, and if you can connect with them in a meaningful way, they can become brand advocates: spreading positive word about your brand to their own networks. Here are six types of brand advocates that you can cultivate.
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Advanced Twitter Listening Tip: Track More Than Just Your Mentions

Twitter is as much – and maybe more – about listening as it is about broadcasting. If you want your business or personal Twitter account to succeed, you’ve got to have a listening strategy in place in order to access valuable feedback, learn, and engage your customers and connections.

But if your listening strategy involves checking out your “@ Connect” folder every once in a while for users mentioning your Twitter handle, you’ve got a long way to go.
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What Causes Social Media Crises, And How Do They Spread? [INFOGRAPHIC]

Community managers have a great job, interacting with customers and ensuring a brand’s reputation is kept pristine online. However, crises do pop up, and more often than you’d think.

This infographic takes a look at the origin and triggers of 30 major social media crises of 2011, to see if there’s a method to the madness of irate tweets, annoyed status updates and vicious vloggers.
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When Brands Bow To The Power Of Your Tweets [INFOGRAPHIC]

If enough people tweet, update their statuses and post to YouTube about a company, will they listen? The examples in this infographic point to “yes”, as more companies tap into the social communications of their (increasingly vocal) customers.
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A Cheat Sheet For Learning Your Twitter Manners [INFOGRAPHIC]

Being “nice” on Twitter might sound like an easy thing to do, but given how many people can’t seem to put the manners their mothers taught them into practice in 140-characters or less, a refresher is in order.
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3 Simple Ways You Can Listen To What Your Customers Are Tweeting

With 2,000 tweets per second and 18,000 search queries per second, it looks like Twitter is being used more as a listening tool than a broadcasting tool. And if you’re not using Twitter to listen, you’re missing out on some valuable, low-cost, real-time data about your customers. Here are three simple ways you can start amping up your Twitter listening activities to really get a good sense of what your customers are tweeting.

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Customer Service on Twitter Case Study: Bank of America

Companies are rushing to Twitter to increase their brand presence, but the really savvy ones are using it for more creative reasons. One of the best ways businesses are using Twitter is for customer service. They are engaging with customers who have questions, complaints and comments, all in 140-characters or less. However, customer service on Twitter is not as simple as setting up an account, planting a rep in front of a computer and reaping the rewards of a robust social media presence. We take a look at the Bank of America customer service Twitter account for our take on the pros and cons of customer service on Twitter.
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