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Posts Tagged ‘digital marketing’

Only 55% Of Companies On Twitter Are Satisfied With The Value [STUDY]

Only 55% Of Companies On Twitter Are Satisfied With The Value [STUDY]

A new report from Forrester Research reveals that most companies now market on Twitter, but many say the social network isn’t yet delivering business value.

After surveying 395 marketers in the United States, the UK and Canada, the Forrester team gleaned a handful of insights that shed light on the dissatisfaction with Twitter.

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93% Of Marketers Maintaining Or Increasing Social Media Ad Spend In 2014 [STUDY]

93% Of Marketers Maintaining Or Increasing Social Media Ad Spend In 2014 [STUDY]

More than half (51 percent) of U.S. advertisers plan to increase their digital ad spend in 2014, reports eMarketer, citing a new survey from Advertiser Perceptions.

When broken down by channel, 47 percent of advertisers say that they will be increasing their spend in social media ads, with 46 percent maintaining current budget levels. On the flip side, this means that just 7 percent will be decreasing their spend on social media advertising, which is perhaps as strong a testament to the perceived value of this medium as we’ve ever seen.

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The Internet As Virtual Frontier [INFOGRAPHIC]

The Internet’s furthest reaches are still unexplored corners akin to the mysterious black holes and distant galaxies of outer space (the real new frontier of the 21st century).

Digital marketers have gotten a handle on best practices for leveraging the Internet for brand awareness and sales, but there is still much to learn.

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30 Digital Marketing Statistics You Can’t Afford To Ignore [INFOGRAPHIC]

Did you know that blog posts of 1500 words or more receive, on average, 68.1 percent more tweets and 22.6 percent more Likes than shorter posts?

Conversely, 85 percent of people would rather provide an email address to download an ebook instead of “paying” with a tweet.

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27 Proven Marketing Strategies For A Small Budget [INFOGRAPHIC]

From penning white papers to leveraging social networks, digital marketing strategies abound that can strengthen your brand or business’s social clout (and Klout).

In the infographic below, digital marketing agency Crawford and O’Brien illustrates 27 marketing strategies to “double traffic in under 30 days” – and while that promise may be an exaggeration, depending on your industry and the size of your audience, the tactics are definitely worth checking out.

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KKLD Agency Has Turned This Car Into A Real-Time LED Twitter Billboard

As part of its Not Normal ad campaign, Mini has partnered with creative agency KKLD to create an LED car that broadcasts tweets, Facebook posts and Vine videos, from random people.

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Digital Marketing Media: What $100K Buys [INFOGRAPHIC]

As new channels wage war for consumers’ attention, how much must digital marketers spend to break through the noise?

This insight-packed infographic from Edo Interactive examines what $100,000 buys in the realms of TV, online video, mobile, direct marketing, and social media.

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What Businesses Get From Social Media And Websites [INFOGRAPHIC]

If executed correctly, a company’s web presence can transform their bottom line.

Strong social media assets and a robust website are the equivalent of a million-dollar TV ad budget of yesteryear.

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77% Of SMBs Use Social Media, 25% Rate It Amongst Most Effective Marketing Tools [STUDY]

More than three-quarters of U.S. small and medium-sized businesses (SMBs) are currently using social media as part of their digital marketing arsenal, reveals a new study.

In their The State Of Digital Marketing For SMBs March 2013 report, Vocus and Inc. Magazine discovered that social media marketing is being used by 77.3 percent of SMBs, and almost one-quarter (24.9 percent) rated it as one of the top three most effective tools for their marketing needs.

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What Is Digital Marketing? [INFOGRAPHIC]

What is digital marketing?

It’s a pretty expansive question, but let’s try and sum it up in a single sentence: digital marketing is the promotion of brands using all forms of digital advertising, which includes, but is not limited to, websites, search engine optimisation, search engine marketing, cost per click advertising and social media.

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