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Posts Tagged ‘earned media’

The New Advertising Imperative: Converging Paid, Owned And Earned Media Strategies

How many times in the past six months have you read or heard someone reference the phrase “paid, owned, and earned”?

I’d venture to say that the answer is more than you can count on your hands (and maybe even your feet as well!). In this post, I’ll explore the evolution of social media marketing that eventually led us to the paid, owned, earned trifecta, and I’ll dive into a few brands that have found success employing it.

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Paid, Owned, Earned: A Strategic Business Model For Effective Social Media Marketing [INFOGRAPHIC]

Making social media work for your brand takes planning, time and effort. It takes work. You need to put in the hours, and you have to implement a winning strategy – and stick with it.

In many ways, a good social media campaign is somewhat like throwing a party. To mark the occasion, you need to decide on who you want to attend and when and where it will take place. You need to decide on a theme. You must establish clear goals and objectives and, critically, prepare the tools that will allow you to measure success.

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How Twitter As Earned Media Affects Paid Media

This is a guest post from Brian Honigman. Brian is a Social Media Account Manager at LunaMetrics.

Twitter has grown dramatically over the last couple of years and the complete impact of this social network has still yet to be seen. Like Facebook and other social media platforms, Twitter as earned media has affected other forms of paid media. TV, billboard and packaging advertising have been some of the most affected forms of paid media by the 140 character mico-blogging giant.

Paid Media vs. Earned Media

A quick overview of what defines the terms paid media and earned media is necessary to grasp the true affect Twitter has had.

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