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Posts Tagged ‘ecommerce study’

From Social To Sale: Facebook v. Twitter v. Pinterest E-Commerce [STUDY]

Social media drives sales.

A new Vision Critical white paper titled “From Social to Sale: 8 Questions to Ask Your Customers” draws on 6,000 survey responses on social purchasing from a 17-month time period to offer insight into social retail on three major social networks: Facebook, Twitter, and Pinterest.

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Web Analytics

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Customers Acquired Via Twitter Worth 23% Less Than Average [STUDY]

New research from lifecycle marketing company Custora suggests that the market has a long way to go before more traditional advertising tactics can be abandoned in favor of social media marketing.

According to Custora, customers acquired via Twitter are worth 23% less relative to average, and Facebook brings in just barely average clients. How do those numbers compare to pay-per-click and organic search?

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Shoppers Still Prefer Facebook (Over Twitter And Pinterest) For Sharing Product Information [STUDY]

2012 will be remembered as a mixed year for Facebook, with superior marketing functionality, an increased mobile presence and the social network’s triumphant march to one billion active users contrasting somewhat with a widely-criticised (and underperforming) IPO, big brand abandonment and continuing privacy issues.

But one area where Facebook still dominates all the other social networks combined is its placement as the de facto sharing tool for users who want to talk about products, which is very good news for Mark Zuckerberg et al going into 2013.

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