Posts Tagged ‘future of twitter’
People hate change. And lately, with Twitter, that’s become a bit of a problem, as they’re changing pretty much everything.
And according to chief financial officer Anthony Noto, even bigger changes are still to come.
Rumours about shopping functionality coming to Twitter have been circulating for quite some time now. In July a “buy now” button was seen in the wild by some users of Twitter’s mobile app, and earlier this month a payment and shipping option appeared on the Twitter Android app for a select few.
Now, things are really heating up, as reports suggest that Twitter is having serious talks with payments startup Stripe about implementing e-commerce features on the platform, which could launch later this year.
Earlier this week we reported on news that Twitter has started showing favourites to some users from the accounts that they follow. That is, when their friends favourite a tweet, some of them show up in their timeline.
We’ve also noted how Twitter has been showing tweets from accounts that their friends follow to some users. Both of these updates are being tested on the usual small subset of profiles in Twitter’s everyday experiments, and they work in much the same way that retweets from people you follow appear in your feed.
People hate change, but it really feels like everybody hates these changes from Twitter. But here’s the thing: Twitter doesn’t care.
Earlier this month we looked at data from Twitter which revealed that 14 percent of Twitter’s monthly active users (MAUs), which totalled 271 million as of its most recent earnings, used third party apps to access the service.
Which meant that almost 40 million Twitter users were never served ads.
Twitter has clarified this metric in a new filing, breaking down that 14 percent into three important groups, one of which reveals a startling number who aren’t human.
Twitter released its second quarter earnings report last week to much fanfare, and rightly so, as the figures beat Wall Street expectations across the board.
The most closely-watched metric in Twitter’s report was, as usual, its monthly active users (MAUs) tally, which has now reached 271 million. However, buried deep in the presentation that accompanied the release was a worrying statistic: 14 percent of Twitter accounts log on or connect to the service via third party apps, which means that close to 40 million of its active users are never served ads.
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