Posts Tagged ‘future of twitter’
Are you bullish about Twitter?
I am, certainly in the long term. But after the success of Twitter’s IPO, which saw the company set a price of $26 per share that soared to $44.90 by the end of the day, the stock has meandered somewhat, and currently sits at $41 and change.
So, what next? Is this a good time to buy TWTR?
As the buzz around the Twitter IPO begins to subside, forward-thinking marketers continue to ask the question, “How will the IPO impact my marketing efforts on the platform?”
One thing we know for sure is that once Twitter goes public there will be much more pressure from stockholders to generate revenue. This is great news for businesses and marketers as we should expect to see more products from Twitter that will allow us to connect, influence, and engage our audiences on the platform (and beyond).
What’s the future of Twitter?
It’s a weighty, expansive question that’s proved increasingly problematic to answer in the few years since Twitter first opened its doors to an unsuspecting public back in July 2006. Partly this is because what Twitter is now shifts continuously, making it very difficult to guess where and what it will be in just a few months time.
And partly it’s because you always have the feeling that Twitter themselves don’t really know what Twitter is, which doesn’t really help.
Thanks to a new SEC ruling, Twitter will shortly be making its arrival on Wall Street, via Bloomberg, and Marketwired reached out to the investment community to gauge their reaction.
The bottom line? Investors under 40 mostly welcomed the news, with 70 percent believing the SEC ruling is beneficial to investors, and 60 percent say that they’re already actively using social media for investment research. More than half (53 percent) believe information provided by social media is “very credible”, and 80 percent believe that more companies will disclose information via social media.
Did you know that close to nine in ten Twitter users in the UK also own a smartphone, with the iPhone the most popular handset?
This of course perfectly illustrates the instant and “always-on” nature of everybody’s favourite micro-blogging social network, and, on its seventh birthday, Twitter’s looking as good as ever, with its growing status amongst young and affluent social networkers in the key under 25s demographic ensuring that the future of Twitter looks very bright indeed.
Facebook’s future as an important social network, certainly in the business world, is under increasing pressure from Twitter, warns Richard Greenfield, media analyst at BTIG Research.
Greenfield cites an important interview between David Fischer, Facebook’s VP of Business and Marketing Relationships, and Adam Lashinsky of Fortune, which took place Wednesday, as evidence. The interview wasn’t televised or available as a webcast, and nor did any notable discussion take place on Facebook. Instead, the audience of more than 500 immediately turned to Twitter to share their comments about the event.
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