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Posts Tagged ‘future of twitter’

Twitter Ad Revenue Forecast To Exceed $1 Billion In 2014 [STATS]

Twitter Ad Revenue Forecast To Exceed $1 Billion In 2014 [STATS]

Twitter’s advertising revenue is on track to exceed $1 billion in 2014, up from $594.9 million last year, with further accelerated income from ads envisaged through 2016, reports eMarketer.

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New From Twitter: Post Up To 4 Photos (And Tag Your Friends) In A Single Tweet

New From Twitter: Post Up To 4 Photos (And Tag Your Friends) In A Single Tweet

Twitter has a growth problem. And part of that problem is that users find the service both confusing and somewhat limiting. Yesterday, the company announced a major update that should partly resolve this issue, certainly when it comes to image sharing on your mobile phone.

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Two-Thirds Believe Twitter’s Stock Price Will Drop Over Next 6 Months [POLL]

Two-Thirds Believe Twitter's Stock Price Will Drop Over Next 6 Months [POLL]

Are you bullish about Twitter?

I am, certainly in the long term. But after the success of Twitter’s IPO, which saw the company set a price of $26 per share that soared to $44.90 by the end of the day, the stock has meandered somewhat, and currently sits at $41 and change.

So, what next? Is this a good time to buy TWTR?

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Twitter And The Future Of Social TV

Twitter And The Future Of Social TV

Twitter’s betting big on television.

How big? As the second screen becomes more and more important (and significant) for TV networks – upwards of 80 percent of U.S. viewers have used smartphones or other portable devices while watching TV – Twitter has aggressively positioned itself to take full advantage, both from the cross-correlation of eyeballs, and to scoop up as many marketing dollars as possible.

Twitter And The Future Of Social TVJoin John Wooden, Director Strategy and Production at CONAN, Cait Hood, VP of Social Media at Fox Broadcasting, Robert Hayes, Executive Vice President, Digital Media at NBC Entertainment and others at Lost Remote, the first and largest industry site dedicated to social TV, which is bringing its hit conference to the West Coast.

In their exciting session, The Future of Social TV: What Networks are Planning for the Spring and Summer TV Season, these Shorty Industry Award finalists and winners from TV networks will each present a breaking piece of news in social TV for their network, followed by a brief Q&A on how to run a successful campaign.

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What Does Twitter’s IPO Mean For Marketers?

What Does Twitter's IPO Mean For Marketers?As the buzz around the Twitter IPO begins to subside, forward-thinking marketers continue to ask the question, “How will the IPO impact my marketing efforts on the platform?”

One thing we know for sure is that once Twitter goes public there will be much more pressure from stockholders to generate revenue. This is great news for businesses and marketers as we should expect to see more products from Twitter that will allow us to connect, influence, and engage our audiences on the platform (and beyond).

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Twitter Preparing For $15 Billion 2014 IPO, Say Sources [REPORT]

Twitter is preparing itself for an initial public offering (IPO) that could value the company as highly as $15 billion, reports the Sunday Times, citing anonymous (but nonetheless compelling) senior banking sources.

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What’s The Future Of Twitter? More Like TV As Users Start Posting Less, Say Scholars [STUDY]

What’s the future of Twitter?

It’s a weighty, expansive question that’s proved increasingly problematic to answer in the few years since Twitter first opened its doors to an unsuspecting public back in July 2006. Partly this is because what Twitter is now shifts continuously, making it very difficult to guess where and what it will be in just a few months time.

And partly it’s because you always have the feeling that Twitter themselves don’t really know what Twitter is, which doesn’t really help.

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Greed Is Good, But Tweets Might Be Better, Says Wall Street [INFOGRAPHIC]

Thanks to a new SEC ruling, Twitter will shortly be making its arrival on Wall Street, via Bloomberg, and Marketwired reached out to the investment community to gauge their reaction.

The bottom line? Investors under 40 mostly welcomed the news, with 70 percent believing the SEC ruling is beneficial to investors, and 60 percent say that they’re already actively using social media for investment research. More than half (53 percent) believe information provided by social media is “very credible”, and 80 percent believe that more companies will disclose information via social media.

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7 Years Later, Can Twitter Maintain This Incredible Growth? [INFOGRAPHIC]

Did you know that close to nine in ten Twitter users in the UK also own a smartphone, with the iPhone the most popular handset?

This of course perfectly illustrates the instant and “always-on” nature of everybody’s favourite micro-blogging social network, and, on its seventh birthday, Twitter’s looking as good as ever, with its growing status amongst young and affluent social networkers in the key under 25s demographic ensuring that the future of Twitter looks very bright indeed.

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Twitter Poses ‘Increasing Risk’ To Facebook, Says Analyst [REPORT]

Facebook’s future as an important social network, certainly in the business world, is under increasing pressure from Twitter, warns Richard Greenfield, media analyst at BTIG Research.

Greenfield cites an important interview between David Fischer, Facebook’s VP of Business and Marketing Relationships, and Adam Lashinsky of Fortune, which took place Wednesday, as evidence. The interview wasn’t televised or available as a webcast, and nor did any notable discussion take place on Facebook. Instead, the audience of more than 500 immediately turned to Twitter to share their comments about the event.

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